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Strategic Brand Management (Record no. 77550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20220610105317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220610b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Library Name | AVIT Central Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.62 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Department | Management |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Sub Title | Building Measuring and Managing Brand Equity |
| Statement of responsibility | Keller, Kevin Lane |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 586 |
| 650 ## - Subject | |
| Subject | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Barcode (Accession No.) | Koha date last seen | Price effective from | Nonpublic note (lost item payment) | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Gifted | AVIT Central Library | AVIT Central Library | 08/06/2022 | Mr. cheren | 39814 | 10/06/2022 | 10/06/2022 | Gifted Mr. cheren | Books | Gifted by Cheren |