Nichols, David Brands And Gaming: Computer Gaming Phenomenon And Its Impact On Brands And Businesses Nichols, David; Farrand, Tom; Rowley, Om; Avery, Matt - 2006 - MACMILLAN PUBLISHERS 2006 ISBN: INR 200.00 Standard No.: 24533 [Excel file from AVIT] Subjects--Topical Terms: Computer Science Subjects--Index Terms: brands