Boyd, Harper W <br/><br/>
Marketing Research : Text And Cases 
Boyd, Harper W; Westfall, Ralph 
 - 7TH 
 -  Irwin Aitbs  1998 
<br/><br/><label>ISBN: </label> INR 425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management