Zikmund, William G <br/><br/>
Effective Marketing : Creating & Keeping Customers 
Zikmund, William G; Anifco, Michaeel D 
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<br/><br/><label>ISBN: </label> INR 375.00 
<br/><br/><label>Standard No.: </label>26891  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management