Pride William M <br/><br/>
Marketing : Concepts and Strategies  
Pride William M 
 - 8th ed. 
 - New Jersey  Houghton Mifflin  1993 
 - 939p. 
<br/><br/><label>ISBN: </label>9780395629659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8