Tapp Alan <br/><br/>
Principles of Direct and Database Marketing : Digital Orientation  
Tapp Alan 
 - 1st ed 
 - New Delhi  2012 
 - 517p. 
<br/><br/><label>ISBN: </label>978813176441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8:681.3.06