Lamb Charles W <br/><br/>
MKTG: Innovative Approach to Learning and Teaching Marketing  
Lamb Charles W 
 - New Delhi  Cengage Learning   2012 
 - 671p. 
<br/><br/><label>ISBN: </label>9788131517086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8