Ramesh Kumar S <br/><br/>
Consumer Behaviour: Indian Context Concepts and Cases  
Ramesh Kumar S 
 - 2nd ed. 
 - New Delhi  Pearson   2024 
 - 329p. 
<br/><br/><label>ISBN: </label>9789332586499  675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management